The Lexie Session with Fitness Playground
When you’re invited to a Pop-up store to celebrate the launch of a new brand you expect a bit of bubbly and some canapes… That’s not exactly what Lily, the designer behind Lexie Sports, had in mind…
We met up at the King’s Road Pop-up in our sports gear where Dan and Pete from Fitness Playground explained that we were going to be taken on a fun run/workout stations medley where we were promised that we ‘won’t even know we’ve had a workout’… Well the day after, we can safely say that was a lie, DOMS are well and truly in place! But that might be more a testament to our level of fitness than the workout itself. It was actually a lot of of fun and, as we were in Chelsea and Battersea Park, absolutely beautiful! You know we have an obsession with London (Landmark Run anyone?), the Albert Bridge is breath-taking at night and definitely takes your mind off of the hard work. Pete and Dan were amazing instructors and the stations were very entertaining from a good old game of duck, duck, goose to a workout version of the ‘Roxanne’ drinking game!
But enough with the exercise, let’s talk about the clothes! For her first collection Lily concentrated on a few key pieces (hence the ‘Icon Collection’) and they are absolutely beautiful. The mix of grey and black makes the collection extremely sophisticated and quite different from what’s out there at the moment with the fluro and the bright colours (don’t be fooled, we also loved that… spot the bright pink t-shirt!) The inspiration behind the collection was the Art Deco period (the birth of women’s sportswear) and it definitely comes through in the geometric cutouts. Lily set out to create a collection for strong women and has absolutely succeeded! Any women would stand a little taller and feel a little more powerful wearing her clothes.
Interestingly, that is what Lily wanted to convey in the name of the brand. Lily felt that Lexie, short for Alexandra, was a strong name (and her dad is called Alexander) that perfectly embodies the ethos of the brand!
We also love Lily’s approach to sportswear design, in her words: ‘I realised that most sports brands were originally set up by men for men and that women’s sportswear was somewhat of an after thought. I could never find what I wanted in store, just because I am working out doesn’t mean I don’t care about what I’m wearing’ This is definitely a very Fashercise approach!
It has been very exciting to discover the amazing young sportswear designers and we can’t wait to see what Lily has in store for her future collections, we hear she is introducing prints! You can find her current collection at the Young British Designers website and she will be at the Kings Road Pop-up at 387 Kings Road until the 4th September.
Thank you Lily for the pictures!