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What I See Project

Last Updated: 16th Aug 2014
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What do you see when you look in the mirror?

Quite frankly, that’s a loaded question. Some days I love what I see, some days it can bring me to tears, but I then most women feel that way, surely.

When I was invited to answer this question on camera for the What I See Project, a global female empowerment platform, I didn’t quite know where to begin – this is a question with so many layers, it would take much more than a quick soundbite to answer fully and truthfully…

The What I See Project is a global platform that recognises and amplifies women’s voices, by getting women from all around the world answering this universal question, and by allowing others to relate to these stories. The project is the brainchild of the successful entrepreneur Edwina Dunn, who pioneered worldwide loyalty programmes like Tesco’s Clubcard. Even though she is a powerful role model in her own right, Edwina didn’t feel that she was being heard as much as men in the boardroom. This experience shaped her professionally and personally, so she established The What I See Project to celebrate the inspiring women from everyday life whose stories would otherwise go unacknowledged.

Over the course of a year, the project is asking women from all over the world to share their diverse and rich experiences. More than 500 contributions from over 350 women in 11 countries have already been added to the site – and you too can get involved  by adding your own reflection.

One of the reasons I launched Fashercise is because I felt like creating a home for ‘normal’ women like myself, who don’t look a certain way or are super fit, but still want to enjoy exercise and fashion to the max without feeling intimidated. This is why very proud to be included with Fashercise alongside a group of incredible women who share their stories – please make sure you check them out! Tomorrow’s entry is Wendy Sadler from Science Made Simple.

So what do I see when I look in the mirror? Someone who’s trying something completely new. Someone who is reaching far outside her comfort zone and finding happiness and success by doing so. Someone breaking through certain stereotypes in the world’s of fashion and sports and hoping to inspire others to do so too.

What do you see?

What I see Project

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