Being a young and independent sportswear designer isn’t easy in a world dominated by global corporations, so at Fashercise we’re proud to support young talent in any way we can. Charli Cohen, one of our favourite new names on the sportwear scene (see our post on her debut launch here), is launching her first collection in January and needs your help. To get the launch off with a bang, Charli wants to open a pop up in Central London and wants to raise £30.000 in 30 days through Kickstarter to get this off the ground.
The idea? A pop up shop where she can personally assist customers in finding the right kit, where you can get some styling ideas and see the amazing VIS collection in person.
How? By pledging as little as £1, you can help Charli reach this goal. You wouldn’t just be giving money with no return though – certain amounts will get you exclusive rewards, from a recipe book and thank you sketch to an item of the collection, invites to a VIP party, exclusive offers and for the very generous backers, the option of collaborating with Charli on an piece or even capsule collection to be named after you. You can even have the option to get your reward made as a gift to someone else – Christmas present idea?
However much or little you want to spend, it would be a great gift to an independent designer trying to make her mark in a very difficult industry. But don’t just take our word for it – listen to what Charli has to say herself in the video below, as well as some examples of the rewards you could get. Essentially, you’d be buying an item from the collection with lots of added perks – what’s not to love?
All details on how to support Charli Cohen’s CC Effect, check out the Kickstarter page here.