When we heard the news that Urban Outfitters would be launching its own sportswear range, we were obviously very excited to see what it would be like. Well, Without Walls has officially launched and it doesn’t disappoint. Just as you’d expect with an Urban Outfitters brand, it packs a little edge and a ton of Californian flair, with plenty of bright colours, tie dye prints and a lot more skin showing than we’re used to (or comfortable with) here in the UK. There’s an easy-going go-with-the-flow vibe about the collection.
Without Walls is for both men and women and is divided in 4 categories: fitness, surf, camping and cycling. As well as their own brand, they also stock a number of fitness brands to complement the collection (such as Onzie, Asics, The North Face, etc), so there’s a pretty big selection available. And although we don’t have any camping plans anytime soon, their gear suddenly makes it seem like a really stylish thing we’d love to do. Weird. We’re loving the lookbook using San Francisco as a backdrop: it’s urban without being gritty, polished without being too glossy, which kind of sums up the brand as a whole.
Although no word yet whether or when it’ll be arriving in the UK, you can buy it online from the US Urban Outfitters site, who ship internationally. Definitely one to keep an eye on!
Below are even more of our favourite pieces from the first Without Walls collection: