Hot off the press! Adidas has just announced its latest collaboration, this time with no one other than the amazing Pharell Williams. We’re not going to lie, we’ve had a style crush on Pharell for a long long time now, so we can’t wait to see this happening. The collaboration isn’t a one-off, but a long term partnership.
The collections will be using Bionic Yarn in some of the pieces, Pharell’s own textile company which produces yarn and fabric made from plastic debris in oceans – making this a first for Adidas. Of the collaboration, Pharell said : “Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”
The first collection will be launching this summer already, so we’re definitely keeping an eye out… what do you think about Pharell x Adidas?