Race Review: Electric Run London 2014
This weekend saw the first ever UK Electric Run come to London and Team Fashercise was of course present to check it out first hand. Before I get into it properly, these are the facts: the Electric Run is an untimed 5k fun run, ran at night through a course of neon and UV light extravaganza, accompanied by music and finishing with a big party at the end. Just like the Color Run, it is a hugely popular event in the US and is finally arriving here. We were sold something a lot like this:
Looks incredible, right? So we signed up, got a group of girls together to do this run with us, we bought the glowsticks, face paint and silly accessories and we headed off to Wembley absolutely buzzing – best night ever ahead of us, after all.
Wrong. Quite frankly, the entire experience was underwhelming at best, and would have been a total disappointment if it wasn’t for our gang making it fun for ourselves. In short, after a very long wait to start, we ran around in loops what was essentially a deserted Wembley stadium carpark several times, running side by side with runners further along the course, with only cones to separate us. The different ‘courselands’ were small and underwhelming, and led to queues for people wanting to get through and enjoy them. There were no stewards or any kind of sign of organisation along the course, and at one point we found ourselves mixed in with hundreds of passersby leaving a nearby venue. With no real directions or course set out, it led to a ton of confusion and caused us to miss a part of the course as well. The music along the way was sporadic, so not at all the party we’d expected.
The good bit? Unlimited selfie-opportunities (guilty as charged!), but aside from that it was the – quite frankly, often drunk – crowd which made the event, not the course or organisation itself. All of which would be fine, if it hadn’t cost us a rather steep £40 to enter – a price which had even gone up to £45 in the end – (and that’s without the money we spent on our outfits) which gave us very little to show for it, aside from some a t-shirt and some fun Instagram snaps.
Perhaps this first Electric Run in the UK was suffering from some teething issues, but for the amount of money we spent, personally I think I’d rather have bought a UV light and wave my glowsticks around in my living room with friends. It seemed the people having the most fun were definitely drunk along the course, something no one seemed to frown upon (and alcohol is sold after the finish).
If you fancy a colourful, bright night out with your friends or even want to do this with kids, you might love this. But get your tickets early as the prices increase every couple of weeks… If you’re after the mind-blowing experience shown in the video above though, I’m afraid you’ll be left a bit disappointed. Yes, I got to hang out and dance with my friends, I got to spray my hair pink, I have some great new Tinder pics and a bunch of leftover glowsticks for another time – but those are probably the most positive things about our first Electric Run experience… fingers crossed this improves in the future!
Electric Run is headed to Manchester, Cardiff, Edinburgh and Glasgow in the next couple of months.