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Happy Birthday, Fashercise!

Last Updated: 12th Sep 2017
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Fashercise is officially one year old today! Even writing this, I feel like I need to pinch myself, because it has been an absolute crazy rollercoaster of a year and it’s not about to end anytime soon…

When I started this site, I just wanted an outlet for my newfound love of running and stylish sportswear, the kind of things I couldn’t quite cover over on Alex Loves. We’re a year later today, and oh my god, how things have changed: several 10k races, 2 half marathons, a ton of new wonderful lovely badass stylish fit friends, a whole new lifestyle, but most importantly: a new business with one of my best friends Cam.

Quite early on, we knew that Fashercise was so much more than a little side project. By immersing ourselves in the world of fitness, we started discovering a bunch of incredible independent young sportswear designers, but felt there was no real platform out there to buy those new labels and to support them in the way we really wanted to. We wanted to go further than just writing about them – so we decided to create that platform ourselves. So, on our one year anniversary, we are thrilled to finally be sharing with you our very exciting plans for the future of the website: later this summer Fashercise is relaunching as an e-commerce, stocking incredible sportswear labels from all around the world!

All our brands are quite different, but they have one very important thing in common: they seamlessly manage to blend sportswear and fashion together. We believe that your sportswear should make you want to step out and not feel embarrassed; we believe you should be able to go grab a drink in your kit after your workout – whether you’re a size 6 or 16, you should feel proud wearing your sportswear! No compromise on one or the other – this is truly the Fashercise philosophy. Women’s activewear is having a real moment right now, and we’re so happy to be a part of this movement.

We’ve been working tirelessly behind the scenes for the past year to make our dream happen, and we cannot wait to show you what we’ve got coming up. The relaunch comes with a glossy new website, a new look and a new logo – but don’t panic, we’ll continue writing the content you love so much every single day. For now we’re keeping the redesign and our lovely brands under wraps for a little bit longer, but because it’s our special day and because we’re so damn excited about it, we’re letting you have a sneak peek at our new logo! We hope you like it!


To thank you guys for the support you’ve given us for the past year and for giving us the confidence to pursue this new adventure, we’re giving away a very special birthday present to one lucky reader – all details below! We hope you continue on this journey with us and will love the new site as much as we do!

Lots and lots and lots of love,

Cam and Alex

p.s. we’d love to hear your thoughts on the new logo!

Happy Birthday Fashercise

Happy Birthday Fashercise

We’re giving away a hamper full of goodies from some awesome brands, as well as a couple of other surprises… in our hamper, you’ll find a couple of bottles of Everything But The Cow‘s amazing fruity protein shakes, 2 Pretty Athletic beauty products made especially for working out, a Seafolly visor from Simply Beach, a water bottle from Every Second Counts and a ton more goodies! To win our hamper, this is what you do:

1: Send us a little birthday tweet to enter – for example: Just make sure you @fashercise and this link to the post – you can be as creative as you like! (But if you need an example… Happy Birthday @fashercise! I’d love to win the amazing birthday giveaway!! #happybirthdayfashercise)

2: Whilst you’re at it, why not follow Fashercise on Twitter?

3: Or even like the Fashercise page on Facebook? Or our awesome Instagram? Go on, you know you want to...

The competition closes on Wednesday June 19, at 4pm GMT, and we will pick a winner at random. We’ll announce the winner on Twitter!

Because of the content of the hamper (and it’s big!), we can only pick a winner from the UK sadly!

Good luck!!!

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  • kirsty says:

    WOW! Happy Birthday and a huge massive congratulations!!

    I only started reading Fashercise this year and instantly fell in love, so excited to see your new platform and see that the womens fitness industry is growing day after day!

    Awesome logo & good luck with everything xx

  • stephanie says:

    absolutely love the new logo, and can’t wait to discover the new fashercise. you girls rock.

  • Congrats! I am thrilled to see Fashercise grow successfully, looking forward to that relaunch and shop!

  • Sarah says:

    This is terrible news. Terrible, terrible news. Because I foresee me spending an AWFUL lot of money on your new e-store; I already love everything you post!! Congrats guys, and happy birthday to Fashercise! Let me know if you need a hand with any PR/marketing, especially regionally, though I’m sure you guys have already got it down.

  • Maxine says:

    Great blog – happy birthday!!!

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