We’re in the final countdown for the new year to begin, and as always this is a great time to reflect on the year that’s just gone – and what a year it was!
Although Fashercise was launched as a blog in 2013, it wasn’t until this year that things truly started. Back in January, both Cam and myself started working full time on relaunching Fashercise, with an online shop and brand new website. We worked for almost 8 months on getting the design and branding of the site just right (kudos to Delivery Of Thought and This Is Forge for not thinking we’re crazy and making our vision come to life!). We spent months carefully researching amazing new activewear labels from around the globe and carefully handpicked each piece that would be sold on the site. Although we were complete newbies on the business side of things, for many of the designers this was also their first or second collection, and we’re lucky that they were willing to take a chance on us as much as we took a chance on them. We are proud to call each and every one of them part of the Fashercise family!
Meanwhile we also spent a year building and expanding our community: both online and offline, we found girls like us who love to work out but love to have some fun too, from all around the world. Here in London, we ran together, we worked out together, we sweat together and yes, we even partied together. And now we even get to call some of these girls real friends (you know who you are!). #TeamFashercise is growing every day- let’s not forget the arrival of puppy Bailey…
In short – this year has been a real rollercoaster! We have worked our butts off to make Fashercise the best it can be, both online and offline, and we are mighty proud of it. Having said that, we’re definitely not quite finished yet… which brings us to 2015!
The new year brings new adventures – we have so many plans and quite frankly not enough time to do them all. We’re re-starting our running club in January, in collaboration with The Hoxton Hotel Holborn, aimed at both beginners and regular runners, followed by some drinks – but more on that very soon! The new SS15 collections have already started arriving (have you checked out the new Lucas Hugh and Olympia Activewear collections yet?) and we can’t wait to show off what we’ve chosen! We’re also very excitedto tell you 2 more incredible brands are joining our family very soon! And of course we’ll be bringing you more reviews, recipes, workouts, photoshoots, playlists,…
Thank you to everyone who made 2014 a blast and we look forward to making it even better in the new year.
2015, you’re ours!
Happy New Year!