Who are you?
Nima Taherzadeh, founder and creative director of Heroine Sport
What inspires you?
Having worked in high fashion and being health conscious, myself, I realized I could bring these two elements together and create a collection that is worthy of the woman who works out and wants to look cool doing it. A heroine is defined as a woman distinguished by strength, endurance and empowerment. Heroine strives to bring out these qualities in every woman who wears our clothing.
Who is the Heroine Sport girl?
She is a woman who works out several times a week and has a very busy life. She doesn’t always have time to change, so she needs clothing that can transition from gym to the street. She wants to look good walking in and out of the gym, so her look is stylishly sporty.
How did you get into designing sportswear?
I saw a niche I wanted to fill. I am surrounded by active women and was inspired to give them something beautiful. There was nothing in the marketplace that offered truly fashionable performance clothing.
What one item every woman should have in their wardrobe?
The Heroine Sport X-bra. Our women love it to wear to spin class and under a jacket out at night.
What are your style tips for dressing to the gym?
Look sexy, you work hard and you deserve to show it off, have a cool layering piece for your pre and post workout. A cool sports bra that performs well and looks stylish
What is your favourite healthy snack?
What do you indulge in on a cheat day?
What is your workout of choice?
I love to run
Do you have any fitness goals you would love to achieve?
Right now, I am working on getting my abs back for summer!
What do you do to relax?
A good spa day