Meet Barbara, founder and designer of new label B3.0. After years of experience in the industry (Barbara was cofounder and creative director of cashmere label White + Warren), this New Yorker decided to start a new activewear brand which takes on the classics, but with a luxurious, modern twist. We spoke to Barbara about her inspirations, her goals and much more.
Who are you?
A passionate New York gal doing what she loves most.
What inspires you?
Whatever catches my eye at a given moment – I love the mosaic walls at LAX for their color and geometric patterns, modern art in Berlin, graffiti in Rio.
Who is the B3.0 girl?
She’s an empowered woman living a dynamic life who cares about her health, body and how she looks.
How did you get into designing sportswear?
I have been a manufacturer in the fashion industry my entire adult life and live the life of our customer. There is nothing better than knowing your customer, how she lives and designing what she wants.
Where do you see yourself / your brand in 5 years’ time?
B3.0 is a brand as well as a lifestyle. I see multiple categories and points of sale on a global scale.
What’s the one item every woman should have in her wardrobe?
A cosy cashmere sweater
What are your style tips for dressing to the gym?
Keep it simple, understated and chic as you would with your entire wardrobe.
What’s your favourite healthy snack?
Nuts in the winter, cherries and peaches in the summer.
What do you indulge in on a cheat day?
What’s your workout of choice?
An Exhale class followed by a game of tennis
Do you have any fitness goals you would love to achieve?
Always! To be fitter, stronger, and healthier
What do you do to relax?
Binge watch Netflix with my two golden retrievers
If there was a soundtrack to your life, what song would be playing right now?
“You Live You Learn” by Alanis Morrisette