What inspires you?
Form that follows function.
Where do you see LNDR in 5 years’ time?
We see ourselves expanding our global reach with multiple headquarters around the world to better serve different markets. We also see LNDR expanding into a full range of women and men’s lifestyle products, in addition to clothing.
What has been your biggest career highlight to date?
Spotting people wearing LNDR on the street or working out alongside us.
Do you have any advice for people starting out in fashion?
Find your niche and excel at it.
What’s the one item every woman should have in her wardrobe?
An easy layering piece, such as the LNDR Base Jacket. Considering the unpredictable British weather, this style is a perfect year-round piece: it can be layered over a sports bra when the chill rolls in, and then takes up minimal space in your tote when the sun – eventually – comes out.
What are your style tips for dressing to the gym?
Comfort is key. Wear something that makes you feel great – even before the exercise-related endorphins kick in – and make sure that you choose the right size.
What’s your favourite healthy snack?
Popcorn, nut butter and coconut chips.
What do you indulge in on a cheat day?
Wine. The LNDR jury is out on whether a Barolo or Malbec is superior!
What’s your workout of choice?
It varies for all of us: pilates, circuit training, HIIT, spin or boxing.
How do you motivate yourself when you don’t feel like working out?
Guilt! Pre-pay for the class so that you have to force yourself to go.
Do you have any fitness goals left you would love to achieve?
Run a marathon (or half), do a triathlon, and get a 6 pack.
What do you do to relax?
Delve into the ‘Featuring a Strong Female Lead’ category on Netflix, take the office dogs for a lap around Shoreditch Park, and – when the weather is kind – going for a bike ride around Richmond Park.
What is the best piece of advice anyone has ever given you?
Learn by doing.
If there was a soundtrack to your life, what song would be playing right now?
Eurythmics – Sisters Are Doin’ It For Themselves