Meet Jasmine Gescheit, the founder and designer of Australian brand Jasmine Alexa.
Blurring the line between activewear and daywear with beautifully designed pieces for both comfort and function, Jasmine Alexa launched in Melbourne in 2016. The brand was born out of Jasmine’s struggle of not being able to find clothes that were able to carry her through her demanding daily lifestyle. We caught up with Jasmine on where she gets her inspiration from, what drives her, her go to workouts and more!
Who are you?
Jasmine Alexa Gescheit, the founder and designer of Jasmine Alexa
What inspires you?
I am one of those people that keeps an open mind and an open eye to everything, so I tend to draw inspiration from a vast range of things, like art or nature. I also love architecture and has always been an interest of mine, so I do often look to architecture for inspiration. I love the clean, crisp lines of mid-century architecture, and the beautiful use of textures. You can definitely see that translated into my work.
What is your mantra?
Everything happens for a reason. I know this might be super cliché, but I honestly believe this. No matter if it’s something or bad, everything has a purpose and a lesson.
Tell us the story behind Jasmine Alexa..
I always knew I wanted to start my own label but I didn’t know what style or what category I wanted to enter in but I knew fashion is what I loved so I studied fashion design at university. Soon after finishing my course, I opened up a multi-brand women’s clothing boutique that sold both new and vintage gems (not many people know that I still run this today!). I loved running the store but I lived, and still do, a very active lifestyle and was always on the go. I loved going to the gym, I loved being social and I loved to work and learn. But I was frustrated with not finding clothes that would keep up with this lifestyle, allowing me to transition through my day with ease. I realised there was a gap in the market for this, no one at the time was blurring the line between activewear and daywear. I knew this is what I wanted my label to be, so that’s where Jasmine Alexa was born.
What do you want women to feel when they wear your clothes?
At ease and confident, but most importantly, I want women to feel themselves.
Where do you see Jasmine Alexa in 5 years?
In 5 years, I see Jasmine Alexa as a global brand that is changing the way we dress, allowing us to live our fast pace lives at our own pace.
Tell us more about your ‘This Is Me’ community..
The ‘This is me’ community is very dear to my heart. After battling with mental health issues throughout my teenage years, I always vouched to myself that I would one day help people going through their own battles. 1 in 4 people will suffer from mental health issues at some point in their life, yet it is a topic that has been deemed taboo to talk about? Why? I wanted to challenge this, so after launching Jasmine Alexa, I thought it could be a great platform to start a community around this, and create a place of open and honest discussion around mental health to try break down the walls that surround the topic and build a supportive community of strong, fearless and brave women.
What is the best piece of advice anyone has ever given to you?
Do not seek the pursuit of happiness but rather the happiness of pursuit.
Do you have any advice for people starting their own fitness journey?
My biggest advice is find what you enjoy. If you hate running, don’t run. Find something that makes you happy. If you don’t enjoy it, you will end up resenting it, and won’t last long term.
What’s the one item every woman should have in their wardrobe?
A good pair of leggings that can be worn for any occasion.
What are you style tips for dressing to the gym?
Layering! Firstly, the weather here in Melbourne, Australia is as unpredictable as professional poker player, so layering is our only way to combat our 4 seasons in a day weather. However layering also helps with pre and post workout. We don’t always go from home to the gym and back home again. What we do before and after the gym should be factored into our workout attire to make our lives easier. So layering allows you to easily transition from one to the next.
Whats your go to workout at the moment?
F45. I am addicted! I just completed my 100th class last week.
How do your motivate yourself when you don’t feel like working out?
My twin sister gave me this advice many years ago, and keep in mind my sister has run marathons, completed triathlons and has trekked to Everest Base Camp, so she is a professional self-motivator – ‘You will never regret working out.’ It’s really that simple. If I’m not feeling motivated, I often tell myself this. I know how good I will feel after. For me, working out clears my head. It’s vital for me, so I know that it will only do me good.
Do you have any goals left that you would like to achieve?
I have countless goals that I would still like to achieve. I am one of those people that continues to push the bar higher and higher, so my goals are endless. I like it this way- it keeps me motivated.
How do you start your day?
A hot shower, followed by a hot coffee and a good breakfast. My mornings are special, so I really try to prioritise this time. I just moved in with my partner, so being able to have breakfast together and spend quality time with him before we start our working day is sacred to me.
What do you do to relax?
Walk! I love long walks. It allows me to focus and work through my thoughts. As a business owner, my mind is always going a million miles an hour, so for me to relax, I need to relax my mind, and that what walking does for me.
What 3 things would you tell your younger self if you had the opportunity to…
Don’t get caught up in the small things
Take the risks
There is light at the end of the tunnel
If there was a soundtrack to your life what song would be playing right now?
Get it Right- Aretha Franklin.