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Store Reopening Update

Last Updated: 9th Apr 2021
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After almost 4 months of having our doors closed once again, I can’t wait to reopen our gorgeous Seven Dials shop again, however, we’re not quite ready yet. After a lot of discussions these last few months and our experiences after reopening after the last 2 lockdowns, we learned that it will take a while for things to return to normal and customers to return to our shopping streets and feel confident to shop again. 

Government guidance on customer limitations, social distancing, wearing masks, closed changing rooms and the quarantining of clothing after customers touch them make it really hard to operate as normal, especially in a small shop like ours. I want our customers to be able to come in with full confidence and enjoy the shopping experience to the fullest. I also want my staff and myself to feel safe and happy to return, so we’ll be reopening in a slightly different way that works best for you and for us. 

From April 14th (next wednesday) onwards, we’ll be reopening by appointment only, allowing us to safely reopen our changing rooms, easily quarantine clothes after they’ve been tried on and make it a more enjoyable experience. Want to pop by? Drop us an email on [email protected] with a time and date to suit you and we’ll get back to you to confirm!

On a personal note, as many of you know, these past few months I’ve been running the business from my kitchen table, surrounded by boxes of stock everywhere. To say this has been our hardest year since launching the business 7 years ago is an understatement. I can’t thank you enough for all your support and kindness and understanding when things went wrong (and they did). I can’t wait for us to get back to normal, but I want to make sure we do this right and slowly ease our way back into it. I hope to see you soon!

Alex – Founder  

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