About us

Fashercise is the home of the coolest independent activewear labels from around the world, all in one place. Launched in 2014 in London, we have scoured the planet for young designers, quirky labels and the best fitness accessories to make sure blending in is never an option, whilst feeling comfortable and supported, whatever your size, body shape our fitness levels. Our ethos is all about living happy, healthy, balanced lives – we’ll hit the gym hard, but love our wine and pizza too. #Balance.

We believe your activewear should be able to take you from the studio to brunch with the girls –  fitness and fashion shouldn’t be a compromise, so hit the dancefloor in those leggings, girl!

We are proud to be a small, female-run business.

About our founder

Before launching Fashercise as a blog in 2014, Belgian-born Alexandra Vanthournout worked as a fashion journalist and founded the successful fashion blog Alex Loves. She spent years working in the fashion industry (ELLE, Wallpaper*, Louis Vuitton and Chanel to name a few) and struggled finding stylish activewear for her curvy shape, so Alex swapped her heels for sneakers and Fashercise was born.

You can follow me on Instagram @iamalexloves

For any queries, questions, ideas or thoughts, just email Alex on [email protected]